Commercial Property Marketing

Research

  • Telephone research of every company and contact within your specific database to make every communication count
  • Specialist knowledge to enhance contacts with full decision making unit to increase effectiveness of direct marketing activity
  • Primary research to ensure coverage of specific business parks, serviced offices or industry sectors
  • Follow-up telephone research by specialist property researchers to ascertain interest, learn about potential customer requirements and generate leads
  • Demographic research of local area - location, communication links, human resources and local amenities - to support the business case

Database Management

  • Client-specific database specification - tailor-made and unique to the individual property or development
  • Mapping software to accurately identify the geographical catchment area
  • Unique property-specific in-house database (12k+ companies and 20k+ contacts) combined with multiple external sources - to ensure comprehensive market coverage

Direct Mail

  • Using imaginative and cost-effective affinity marketing to drive response
  • Single point of contact for response mechanisms
  • Fulfilment services - high level of accuracy and attention to detail

E-marketing

  • Email address research for a coordinated postal and electronic direct marketing campaign
  • Design and production of electronic brochures for fast, professional delivery via the Internet
  • Website design for individual developments
  • Design and production of emailshots with interactive links
  • Delivery of personalised emails and management of responses

Design

  • Creating the individual identity and competitive edge in branding the property
  • Design and production of creative mailers tailored to the property and the target audience
  • Integrating the brand throughout all communications - consistency and maximizing the message

Public relations

  • Utilising the media to help you market properties by targeting the local, regional and specialist commercial property media
  • Producing messages they want to hear in a format they will use, with good quality photography
  • Making it as simple as possible for the recipient journalist or editor to use what you provide
  • Providing the right information, to the right person, at the right time, with the right supporting details

Advertising

  • Design of property board to coordinate with marketing campaign
  • Design of tactical advertising to support an integrated direct marketing campaign

Events

  • Bespoke events tailored to meet individual needs, from property launches and client entertainment to conferences and seminars
  • Complete event service from first concept, through venue and supplier sourcing, to management on the day
  • Flexibility to handle all aspects of an event or to work within a framework of other suppliers
"Carousel adopts a more targeted, scientific approach towards direct marketing. They research and build a database tailor-made to our particular needs and then design and deliver the message that we want to communicate - whether by mailer or email. This integrated approach enables us to coordinate a series of messages targeted at specific sectors or decision makers - and it brings results."
Andrew Venables, Partner, GVA Grimley

"Carousel actually telephone-research every company and every contact, which means that we get a database tailored to our specific requirements, as opposed to just a mailing list. Their intelligent use of information and the depth they achieve within the database, enables us to target companies on a number of levels through repeated direct marketing activities. This provides us with qualified leads, and often gets us first through the door of a company before their requirement is out in the market place."
Jason Adderley, Business Development Manager, Stoford

"We needed a highly targeted database, comprising the type of companies that are quite difficult to identify by traditional means - and all within a very short timescale. Carousel, with their own specialist in-house database, completed the project, mailed 84 prospects and generated 8 leads. Now that's a result!"
David Simpson, Director, Jet Environmental